Over the last 50 years, Apple has firmly established itself as a leading company that has changed the trajectory of American culture鈥攔eshaping how people communicate, work, and create through technology. Yet, with such long-standing notoriety comes myths and legends. Some of which are rooted in truth, and some in lore. In , author and CBS Sunday Morning correspondent David Pogue tells the iconic company鈥檚 entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives.
David Pogue is a seven-time Emmy Award winner for his stories on CBS Sunday Morning, a five-time TED speaker, host of twenty NOVA specials on PBS, and a New York Times bestselling author. He鈥檚 written about Apple for his entire career, including thirteen years as a Macworld columnist, thirteen more as tech columnist for The New York Times, and twenty years as the #1 bestselling author of books about Macs and iPhones.
In time for Apple's 50th anniversary, join us as we hear from David Pogue on what he learned about Apple, its triumphs, and its flops鈥攁nd the business lessons we can learn from them.
Speaker
David Pogue
NOVA Host; and Correspondent, CBS Sunday Morning